- Vision, strategy, product management and ecosystem development
- Content production reaching 40M+ views and 200K+ subscribers
- Grew the Telegram bot to 5K+ users
- Launched Taro Bot, TikTok, YouTube, AI channels, sessions, meditations, school and book

Maximiliano
Kaltaniuk
Entrepreneur & leader in IT, Gamedev & Edutainment.
Expert in Product & Brand Management, PR, Growth Marketing and Business Development.

Player profile
A builder at the intersection of product vision, culture, communication and sustainable business growth.
I bring 14 years of experience in IT, including more than 7 years in game development PR and 4 years in consulting—helping companies sharpen product vision, marketing strategy and business growth. For the last 5 years, I have built ventures in hyper-casual games, marketing and education.
I am an expert in social media and influencer marketing, applying both to amplify brand reach and build strategies aligned with modern consumer behavior. Creativity is one of my greatest strengths across product development, PR, marketing and user experience.
I build strong teams using Adizes methodology, with an emphasis on leadership, collaboration and sustainable growth—creating environments where people can thrive, innovate and contribute for the long term.
Unlocked arsenal
Select a specialization to inspect the abilities behind it. No arbitrary scores—only proven areas of expertise.
Parallel tracks
The complete campaign map reveals overlapping leadership, advisory and venture-building missions from 2012 to 2026.
Active missions · 2012—2026
Career missions
- Own company vision and strategy
- Develop industry relationships
- Lead product management, game development and publishing
- Directed marketing vision and strategy; defined and scaled brand positioning
- Built and managed content, SMM and PR
- Produced a flagship event for 300 attendees and co-produced a partner event for 150
- Built 8 strategic partnerships and delivered 3 marketing campaigns
- Directed product vision and strategy while leading cross-functional development
- Created the product and achieved 32% Day-1 retention
- Produced 4 educational courses and developed 9 product versions
- Designed gamification and balance; supervised UI/UX, brand and marketing
- Selected the development studio and launched MVP in 6 months
- Led concept-to-alpha product lifecycle
- Created brand, lore, product and marketing vision
- Developed sales and marketing content
- Selected the studio and launched MVP in 3 months
- Built brand, marketing and product vision
- Combined gameplay mechanics with blockchain technology
- Led concept-to-alpha development
- White-labelled games for influencers
- Managed product lifecycle and marketing
- Launched Pulsemeter with TikToker Alex Savko (8M followers)
- Launched Coloring Book and Split Game
- Built product and marketing vision for Parimatch (G0rilla.bet)
- Created strategies for OneSoil, OrganicSoft and Everdance
- Led Layer_1 market research and launch strategy
- Managed organizational restructuring for Surprise.by
- Led vision, brand and communications for key projects
- Managed influencer marketing
- Directed Player Experience initiatives
- Oversaw multi-team special projects
- Opened new business opportunities and advised the CEO
- Reviewed culture, teams, processes, marketing and product
- Built sales, product, marketing and organizational strategies
- Directed product and marketing vision
- Owned marketing, people and financial responsibility
- Turned the product roadmap into a marketing strategy
- Launched the product and established an online user base
- Built a streamer and influencer network
- Defined company, marketing and sales strategy
- Built infrastructure and processes
- Developed the funnel and led sales and community teams
- Managed partnerships and represented the company on stage
- Advanced through PR & Marketing Manager, Senior PR Manager, PR Director and Influencers PR & Marketing
- Created product and corporate communication strategy
- Led regional teams and global coordination across CIS
- Planned PR for WoT, WoWS, WoT Blitz and WoT Console
- Built speaker preparation and crisis communication programs
- Provide visionary leadership to a leading Belarusian esports organization
- Direct strategic initiatives that elevate esports across the region
Knowledge tree
Formal education, leadership development and languages supporting multidisciplinary work across markets.
Belarus State Technological University
- Publishing & Printing — Editor
- Referent Translator of Technical Literature — English
- Theater Director
DDI Leadership Development & Assessment · Psychology of People Management · Facilitation · Art of Presentation · Emotional Intelligence · Physiognomy & Behavior · Team Strategy & Tactical Thinking (Tsahal)
Consulting side quests
8 MISSIONS · SELECT TRACK